We were warned prior to the start of this brief that that we would be working long hours every day to get this finished.
The brief was to come up with your own unique “Ology” or area of study and produce a piece of graphic communication which defines and explains your explorations of, and observations on the subject. At the Ology Orgy, a convention which ran all day on Friday the 28th of October 2011, we were allocated, a space and given the platform to put forward the case for your subject’s elevation to official “Ology” status.
Our group came up with the obscure and slightly weird “Insigniology” which was by definition
Our expert area of study was to classify every celebrity, into accurate “B” to “Z” lists which were representative of their fame at that present moment in time. The “A” list was reserved for people who’s fame and celebrity status never changed due to them being highly regarded or having achieved great things. We decided to go about calculating this by buying a range of weekly gossip mags and trawling through each of them and seeing how many times a celebrity’s name appeared.
After this we then cross referenced them against other the magazines to get a total number of the times they appeared across the spectrum of magazines we used. We then decided to come up with a formula to calculate what list the celebrity would go into, (affectionately named, “The Insignioformulai”). We did this by adding up the number of Facebook fans, Twitter followers and Google search results returned multiplied by the number of times they appeared in the gossip mags which would give out a number we could then rank all the celebrities by accurately according to there “Fame” that week. We decided to visually represent this by a 5x5 grid on the floor, each cell “B” to “Z” with each of the celebrities photos in their corresponding cell, with the “A” list up on the wall, never changing. So we had to print out over 300 celebrity pictures to put into this grid!
After we had inserted everything into our space, including all of our research and excel spreadsheets calculating all the celebrities rank’s it looked like this!
We then had to come up with an interesting and unique way of presenting Insigniology to the Ology Acreditation Panel, we decided to act as 5 Completely different people from all walks of life who met up every week to do this…purely for their love, fascination and obsession with celebrity classification.
Our presentation was a success, the accreditation panel loved our idea and our ology and said it was the best of the morning, (as it was split into two halves the morning and afternoon). They commended us on strong branding as Insigniologists and said our idea of being different people with different day jobs on the side worked fantastically. These were such rewarding things for us as a group to hear as we had all worked so hard and tirelessly over the week for it all to come together was exactly what we were aiming for. We left on a high.
Here is our write up, saying that we were narrowly beaten by a group in the afternoon whose ology was the study of Dust. Nevertheless, it was still the most fun i’ve ever had on a project and absolutely loved the week, my group and the response we got from everyone.
It reads - Insigniology. This was a really excellent effort both in conceptual thinking and a huge research output. Your presentation was the best we saw in the morning with many ideas in the detail and branding. You were just beaten in the afternoon by the Dust group, otherwise we were really impressed. VERY GOOD WORK.
We got given the word “Space” as our photography brief and were encouraged to go and interpret it any way we chose to.
I struggled with this at first, finding it a very broad brief to follow. It was only after i took a trip to the Tate Britain and saw some work by John Stezaker called “Negotiable spaces” and “Incisions for a private space” that my idea sparked. I also remembered back to some work by a woman called Caroline Ulitsky where she had taken photos of flocks of birds in the sky and mapped geometric shapes between them. I decided to go for a walk round my local area Surbiton and look for imposed geometric spaces in everyday things we are surrounded by but don’t usually take the time to notice and then highlight them in photoshop.
I made them black and white, gave the geometric spaces some colour and overlaid some grids to add to the geometric feel of the photos.
I was really pleased with the outcome and It went down really well in the crit. I ended up getting E for Excellent, here is a picture of my write up.
Again this was a group project where each group got given a typographic term. It was separated into two parts, the first being a perfectly typeset and concise written description of your findings on one A4 sheet in black and white and using the supplied typeface which was Arial Regular, this part acted as the caption for the second part. The second part was an expressive, inventive and conceptual an interpretation of your given term as possible under the same constraints (A4 Sheets as base material/format, black and white and the same typeface). This part must go far beyond the formal boundaries you used in Part 1 in terms of scale, construction, placement timing of delivery, tone of voice and form.
Our given term was “Ascenders and Descenders”
We found out that the Ascenders and Descenders were the parts of lower case lettering that rose above and fell below the “x” height of a font e.g “b” and “g”. Upon further research we discovered that there is a line that the Descenders reach down to called the “Beard” line. This really interested us and we decided to use it as the basis for our project.
Using only A4 paper we cast Josh’s head in paper maché and used it as our visual “x” height. We then went about constructing beards out of descenders and hairstyles out of ascenders again all using A4 paper and Arial Regular. After we had constructed them we then went down to the studio and photographed them being worn.
We were really happy with the results and decided to print them off into 9 A4 pieces each and display them quite large in our crit.
The crit went really well and was well received. The only thing they said was prehaps getting the continuity of the head the same height which would be more in keeping with the continuity of an “x” height also to prehaps narrow it down to one ascender and one descender.
Here is the write up of our group.
At the risk of pigeon holing myself, T shirt graphics.
Ha, this is not to say that i don’t look at anything else because i do, its just whenever i see a piece of design, artwork, or flyer that i love i find myself saying “I wonder how that would look on a t shirt or a piece of clothing”.
I guess that’s what kind of pushed me into starting my own sort of “brand” if you like, to give me an outlet to produce t shirt designs whenever i get round to it. Not that its exactly very developed at the moment but its there for when i do.
Walking through Stokes Croft in Bristol is an overload of street art/colour/design/everything and i challenge anyone to not be inspired when walking through it!